Fair use rationales[edit]

Non-free media data
Description	Tom Baker as the Fourth Doctor in Doctor Who.
Source	[1]
Portion used	Full image; resized.
Low resolution?	Yes
Other information	Image Copyright BBC.

Non-free media rationale for Doctor (Doctor Who)
Article	Doctor (Doctor Who)
Purpose of use	As an informational image of the most parodied and popular Doctors, as well as an example of how the Doctor changes fashions with each incarnation.
Replaceable?	None

Non-free media rationale for History of Doctor Who
Article	History of Doctor Who
Purpose of use	To supplement the relevant paragraph's description of the Fourth Doctor being a "bohemian wanderer"
Replaceable?	None

Non-free media rationale for Fourth Doctor
Article	Fourth Doctor
Purpose of use	As a visual representation of the Doctor. His appearance is discussed in the article.
Replaceable?	None

Licensing[edit]

This is a copyrighted image that has been released by a company or organization to promote their work or product in the media, such as advertising material or a promotional photo in a press kit.

The copyright for it is most likely owned by the company who created the promotional item or the artist who produced the item in question; you must provide evidence of such ownership. Lack of such evidence is grounds for deletion.

It is believed that the use of some images of promotional material to illustrate:

the person(s), product, event, or subject in question;
where the image is unrepeatable, i.e. a free image could not be created to replace it;
on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation;

qualifies as fair use under United States copyright law. Any other usage of this image, on Wikipedia or elsewhere, might be copyright infringement. See Wikipedia:Non-free content and Wikipedia:Publicity photos.

Additionally, the copyright holder may have granted permission for use in works such as Wikipedia. However, if they have, this permission likely does not fall under a free license.

Please note that our policy usually considers fair use images of living people that merely show what they look like to be replaceable by free-licensed images and unsuitable for the project. If this is not the case for this image, a rationale must be provided proving that the image provides information beyond simple identification or showing that this image is difficult to replace by a free-licensed equivalent. Commercial third-party reusers of this image should consider whether their use is in violation of the subject's publicity rights.